UPDATE: This post has been updated on October 05, 2011. Scroll down to see the new add.
You know how I know we’re good? Because we never forget a shoe. Or a handbag. Or a face. OK, so not the last one. Back in the old days (you know, 2005) the fashion world saw the introduction to the “It Bag” – a bag that became every starlet’s must have accessory. One day, readers (stay with me), Mary Kate Olsen was spotted carrying a gorgeous black, studded bag that no one could identify but that everyone immediately wanted. A year later the bag (eventually attributed to the talented, Alexander Wang) was made available to the public. It was then known as “Coco”; it is now known as “Rocco”; I can afford neither one.
Alexander Wang Rocco Duffel Bag
($875, Barneys)
P.S.: Also available at Alexander Wang & Farfetch
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Celebrities Love Alexander Wang

BagInc “Alexa” Studded Leather Bag
UPDATE (04/26/2011): I just stumbled upon this fantastic and virtually identical Rocco look-a-like by BagInc. Love it! It’s a little pricey, but a) it’s made of real leather and b) they offer free worldwide shipping on all orders of $99+. Plus, you can get 10% OFF your entire order with our exclusive coupon code “INTHEIRCLOSET“. Yup, that’s how much we love you!
– P.S.: I now own this bag and it is AH-MAZ-ING (review here…)! So so so worth the investment! Just read the various 5-star customer reviews.
BagInc “Alexa” Studded Bag
($159, BagInc)
Street Level 78080 Studded Duffel Bag
UPDATE (10/05/2011): Found another Rocco alternative by Street Level. It only comes in taupe, has 2 added tassels and it is also faux leather, but the price of $68 makes up for this.
Street Level 78080 Studded Duffel Bag
($68, Piperlime)
Ajito Studded Bottom Satchel
UPDATE (09/03/2010): Reader Addy informed us about this lovely Rocco knockoff by Ajito. It comes in either black, brown, grey or white. Thanks, Addy!
Ajito Studded Bottom Satchel
($50, YesStyle)
Wet Seal Stud Bottom Satchel
I have to be honest, the last time I shopped at Wet Seal I was looking for something to wear to the school dance (in other words, it was 1998), but by golly perhaps Wet Seal deserves another look! Their Stud Bottom Satchel is a pretty darn great dupe of the Alexander Wang bag. True, it’s not made out of leather but I know there are vegans among us who actually prefer that. For a measly $24.50 this is a hot bag to add to your arsenal. (Note: if you’re having trouble locating the bag on theWet Seal site, click on the link below and enter the style number – “42178118” – into the search field).
Wet Seal Stud Bottom Satchel
Style #: 42178118
($24.50, Wet Seal)
Posted in: Alexander Wang,Bags,Jennifer Carpenter,Kristin Cavallari,Mary-Kate Olsen,Nicky Hilton,Real vs. Steal,Rihanna






{ 8 comments… read them below or add one }
I know this post is from a while back but do you know of anywhere else that has a similar replica bag? Or if they still have it at Wet Seal?
Here is a good replica.
Awesome find, Addy. Thanks a lot! Post updated.
Here one in Black with the studs on the bottom from Spotted Moth.com they also have it in Blue & Ivory it’s called the Carpenter Bee Bag it’s $54.99 & right now use the code DECEMBER for free shipping!
http://www.spottedmoth.com/index.php?main_page=product_info&cPath=13_17&products_id=372
Okay so the “sale” at BagInc is a GIANT rip off…. 25 dollars off, but then at a minimum you’re looking at 20 dollars in shipping costs. Ridiculous and misleading.
Ella, I agree, $20 for US standard shipping is a LOT of money. But at least they do offer free shipping on orders of $99+ (US and worldwide) which I think is pretty neat. I probably wouldn’t buy anything from the site if it doesn’t hit the $99 threshold (the Alexa bag comes down to $124 after the coupon, so it would qualify for free shipping).
@Ella: UPDATE -> Just found out about promo code “BAGINCFREESHIP” for FREE SHIPPING on all orders (valid until May 04, 2011). Still, the other coupon code knocks off $25, so I would go with that one.
I love this bag!
but I can’t afford it at retail! the knockoffs just dont do it for me!
I think I’m going to keep an eye out for it on http://www.shopmyclothes.com!